The Articles
Covering the week's highlights in the world of search engine marketing and optimisation in simple english. The layman's guide to the most important events happening with the search engines and how these changes affect your site.
Information from these articles may be used to create new content and derivatives of the content may be reproduced so long as a visible, spiderable (without nofollow) link to the original source is provided.
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Google AdWords Click Through Rates
09 Oct 09: Find out average click through rates per position for ads placed on the first two pages of Google search results. The article graphs average CTR for each search engine ad position.
Read article: Google AdWords Click Through Rates
Micro-Blogging Made Easy
28 Mar 08: An introduction to micro-blogging. Instructions on installing and using TwitBin to update Twitter and read Friends' updates directly on Firefox without visiting the Twitter website. This article includes two slide shows demonstrating installation and usage.
Read article: Twitter + TwitBin
Google PageRank Demystified
04 Jan 08: Demystifying the green bar on the Google Toolbar. Find out what PageRank is and what Google considers to be good links that positively influence PageRank. Does PageRank influence search engine placement?
Read article: Google PageRank Demystified
Using RSS Feeds
21 Dec 07: Introductory guide to using RSS. Adding XML or RSS feeds to your personalized account page on the leading portals, adding live bookmarks, feed readers and viewing syndicated content on other websites.
Read article: Using RSS Feeds
Search Engine Indexing For Deep Web Pages
25 May 07: The invisible Web refers to the vast number of web pages on the Internet that are never found by search engine spiders and hence do not get indexed by them. This article discusses why some pages are not indexed by Google and provides tips on how to help search engines index deep pages in a website.
Read article: Search engine indexing for deep Web pages
The Google Sandbox Theory
18 May 07: Explanation of Google's filter for new websites and new inbound links. The article explains which sites can be affected by Google sandbox and provides tips on how to avoid the Google sandbox or minimize its effect.
Read article: The Google sandbox theory
What Is RSS?
27 Apr 07: Introduction to RSS. Learn about RSS, where it is actually used and how you can use it to access all the information you need in one convenient place. The article includes a step by step guide, with illustrations, to view an RSS feed on the Google personalised homepage.
Read article: What is RSS?
Internet Marketing For Start Ups
20 Apr 07: Starting a new business? Need to promote a site on an extremely tight budget? This article provides small companies and start ups an easy-to-implement set of ideas for Internet marketing and search engine marketing.
Read article: Online marketing for start ups
Google Algorithm's Top Ranking Factors
13 Apr 07: Discussion of the 10 most important factors considered to influence Google rankings, as voted on by 37 SEO professionals.
Read article: Google algorithm's top ranking factors
Important AdWords Formulae
04 Apr 07: Quick guide to calculating important metrics for all online advertising campaigns on Google AdWords, Yahoo! Search Marketing and MSN adCenter. Ensure maximum ROI for your campaigns through regular monitoring of the metrics discussed here.
Read article: Important AdWords formulae
Search Engine Friendly URLs
28 Mar 07: A definitive guide to creating search-friendly URLs that allow search engine spiders index all your pages. Troubleshoot canonicalization issues. Learn about the best ways to use keywords in your URL, how to migrate websites and avoid content duplication and more tips on maintaining an optimised site structure.
Read article: Search engine friendly URLs
Effects Of Personalisation Of Search Results On SEO
14 Mar 07: How are search engine results personalised? Find out what effect personalisation actually has on Google search results and how business owners and search engine optimisers can optimise sites for high rankings on personalised results.
Read article: Effects Of Personalisation Of Search Results On SEO
What Is Blog Marketing?
07 Mar 07: Introduction to marketing via weblogs (blogs). Learn about creating buzz, building brand recognition and driving traffic through blogs. Find out how any business can to harness the power of Web 2.0 and launch a profitable online brand or product with the viral effect of successful blog marketing.
Read article: What is blog marketing?
Search Engine Statistics For 2006-07
28 Feb 07: An overview of the search engine market with statistics of search engine usage in Europe, UK and USA, analysis of user and advertiser behaviour and metrics highlighting the growth of search.
Read article: Search engine statistics for 2006-07
Google AdWords Quality Score Updates
21 Feb 07: Google are updating the AdWords Quality Score algorithm this week, with the intention to make it easier for high quality ads to enter the auction and discourage low quality ads. Find out how the recent update in the Google AdWords Quality Score algorithm might affect your campaigns.
Read article: Google AdWords Quality Score Updates
Data Analysis for Online Business
14 Feb 07: Data analysis enables access to the right information at the right time to help maintain a competitive edge. Online businesses can use visitor data to cut costs, increase customer reach and streamline marketing campaigns. Read more about using data analysis to improve online business.
Read article: Data analysis for online business
Mobile Search Conference 2007 - Day 2
07 Feb 07: The highlights from the second day at the Mobile Search Conference 2007, held in London. Includes summary of sessions featuring speakers from Google, Bango, Vodafone and Orange.
Read article: Mobile Search Conference - Day 2
Mobile Search Conference 2007 - Day 1
31 Jan 07: The highlights from the workshop and first day at the Mobile Search Conference 2007, held in London. Includes summary of sessions featuring speakers from Google, Bango, Vodafone and Orange.
Read article: Mobile Search Conference 2007
Business Intelligence With Internet Marketing
24 Jan 07: Website visitor statistics provide significant knowledge that can help companies to market their products and services more effectively, target customers more intelligently and gain competitive advantages. This article discusses ways to use this invaluable source of information.
Read article: Business intelligence with Internet marketing
Wireless Search Behaviour
17 Jan 07: Google published a large scale study of wireless search behaviour on Google Mobile Search in 2006. This article presents a summary of interesting findings from this report about wireless search usage patterns. Key findings on usage patterns are discussed with special emphasis on:
Read article: Wireless search behaviour
The New Breed Of Internet Marketing
10 Jan 07: Web 2.0, social networking, and user generated content are some of the hottest buzzwords being heard in marketing circles today. Next generation marketing techniques, technologies and services using dynamic websites and user-generated content are explained in this simple article.
Read article: The new breed of Internet marketing
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